In August I went to my first trade show for my company,
Feral Watches. You can read more about it on my Feral blog
here. I knew I needed to go to one of these to start getting my watches into stores, but wanted to wait until I had a larger collection. It turned out to be perfect timing for Feral!
I honestly didn't know what to expect, but after talking to buyers from large retail stores I began to realize that Feral has great potential. Before the trade show I set a goal to get into Urban Outfitters. I don't think I ever talked to the buyer for Urban, but since the trade show I have gotten my watches into Anthropologie, Free People, ModCloth, and some smaller boutiques across the US that are equally rad. I was mind blown to be "good enough" for some of my favorite companies and feel so blessed I reached my goal to become a vendor for Urban Outfitters.
Now I am working on at least five new watch designs that I am so excited to release later this year and next spring/summer. It's great to be able to make my ideas come to life and see my company grow. Keep your eyes open for Feral!